Staten Island Chamber of Commerce member Tom & Co. informs members that Google reviews are becoming an essential part of marketing for small business.
Why are they so important?
Google reviews effect:
- Your rankings in local search results on Google (i.e., Staten Island dentist, Staten Island personal injury attorney)
- Which search results show on Google maps (and get clicked on)
- Whether or not to do business with you
How do you get more reviews?
- Ask! The best way this works is if you make it a part of the sales process. You want to ask customers to leave a review right after they have been delighted by your service/product
- Develop a marketing campaign to get more reviews. This could be online (social media, email) or offline with print (postcards, newsletters)
What are some tips for dealing with a negative or fake review?
- Respond quickly
- Flag or dispute fake reviews
- Rectify the situation