With all the new projects taking place in St. George such as Lighthouse Point and the Empire Outlets, the Staten Island Chamber of Commerce wanted to make sure the local area benefitted. Hard work was rewarded in 2017 when the Chamber received over $1 million in grant funding to help revitalize the Downtown Staten Island Commercial District in St. George, Tompkinsville, and Stapleton.
The grant has already been put to good work in that North Shore area. Some ways have included:
- Hiring a worker to sweep the streets five days a week. If you’re out on Bay Street you’ll recognize Elvis, our “clean ambassador,” by the “Downtown Staten Island” logo he sports on his uniform. Once you spot him, say hello and snap a picture or selfie. Post the image to either Facebook, Instagram or Twitter, with the hashtag “SayHiToElvis” and tag @sichamber and you will automatically be entered for a chance to win prizes, including a gift card.
- Sprucing up the area by installing street tree guards and plantings.
- Hanging festive lights along Bay Street throughout the holiday season.
- Unveiling a new logo and branding campaign to support the more than 200 merchants in the district. The new brand identity was the result of a year-long process in which community input and engagement allowed a creative design agency to put the essence of the neighborhood into powerful visual imagery.
- The Commercial Corridor Challenge, funded by LISC and Citi Community Development, supported the Stapleton Storefront Enhancement program, allowing the Chamber to provide grants and technical assistance to local businesses to make improvements like new signage, awnings, and lighting in that neighborhood.